We cannot think of a brand whose ethos is a better fit for ours, so imagine our delight when Joe Browns requested to come to Finca de Arrieta for a fashion shoot.

As Simon Brown, the founder of Joe Browns explains:

“ They were having the time of their lives – as though all their troubles were left at the door… If I could bottle that moment, it would be the very essence of Joe Browns – a true “feel good” tonic!”

In fact, Joe Browns was inspired by a group of friends enjoying a beer in a beach bar in Morfa Nefyn, North Wales, at the end of a great day on the surf. Fresh out of the sea, salt in their hair, laughing, joking and totally carefree, they were having an absolute blast. That was the essence, right there, of Joe Browns. To capture that feeling, that spirit, as the foundations of a great brand, one with a mission to make people feel good.

It is a mission we share, after all, they are experiences that should be encapsulated in every dream holiday, here at Finca de Arrieta everything we do is focused on making you feel good and ensuring you have the time of your life!

We also like to surf a lot!!

Anyway, let’s not digress, better to show you some of the lovely images from the shoot …

Images used with permission from